But dark clouds for some have silver linings for others
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Modeling technique analyzes how order of entry and time to market affect sales
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Grocery stores fight big-box retailers by giving away generics
Key Account Management: A Win-Win Proposition for Pharmaceutical Companies and Their Major Customers
Reorganizing a sales force into key account teams requires more planning and coordination. Access to real-time account information enhances the team effort.
The key opinion leader/MSL relationship is the target
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