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The Hidden Challenges of DTC Medications
0:54
The Hidden Challenges of DTC Medications
2 months ago
by
Nicholas Saraceno, Editor(+1 more)
What Do FRMs Really Do?
0:26
What Do FRMs Really Do?
2 months ago
by
Nicholas Saraceno, Editor(+1 more)
Upcoming Challenges for Obesity Drugs
0:55
Upcoming Challenges for Obesity Drugs
3 months ago
by
Nicholas Saraceno, Editor(+1 more)

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This episode of Pharma Pulse covers new research showing Medicaid cuts could widen pediatric coverage gaps, clinical trial data on a fixed-dose combination therapy lowering heart failure risk in type 2 diabetes, and Bristol Myers Squibb’s launch of a direct-to-patient program for Sotyktu to improve psoriasis treatment access.

In the third part of his Pharma Commerce video interview, Derrick Gastineau, head of marketing with Currax Pharmaceuticals, notes that in a crowded weight management landscape, marketers play a critical role in combating misinformation by ensuring healthcare providers and patients have clear, accurate information on the safety, efficacy, and access pathways of FDA-approved treatments.