Brand & Product Security

Latest News

March 29th 2009

A Pitched Battle in Cardiovascular Drug Marketing

Mature product franchises and mixed clinical outcomes have not dissuaded pharma companies from expending marketing resources for cardiovascular disease treatment

February 27th 2009

Building an Alternative Distribution Model for Ultra-Orphan Diseases

By Penny Bemus, MBA, JD, Centric Health Resources

Brand & Product Security

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