Data & Technology

Multi-faceted software platforms seek to unify salesforce automation with commercial and compliance activity

Connectivity will extend to patient engagement, when permitted

Leveraging your Mandated Investment to Truly Protect Your Brand

HDA working group has draft standards, and traceability vendors have product offerings

Virtual assistants delivering guidance from Accenture’s Intelligent Patient Platform

New product modules include medical coding and electronic data capture; a roadmap for the next few years points at more

Electronic benefits verification (eBV) combines with patient access services

Platform will operate within IBM’s HyperLedger blockchain technology

Cellular and genetic therapies will benefit from coordinated information delivery

The year-old-plus litigation highlights the value of customer master data

Tetraphase’s anticipated approval of an antibiotic will benefit from precise marketing targeting

Goal is to build a template that can be used globally for supply chain visibility for healthcare

PIM will eventually forge links from manufacturer to patient

Newly formed company will create a marketplace where individuals assert ownership of their personal data

Adents NovaTrack will run on Microsoft’s Azure Intelligent Cloud

Addition to its OCE platform enables collaboration between clients, agencies, sales ops

Machine learning offers business knowledge based on the data that marketers and sales teams generate

Big Data and AI will bring value beyond compliance

A 2017 postponement makes 2018 the key year for serializing US products; authentication makes a comeback, and cargo security goes digital

CRM data will be the first data type to be stored; Veeva CRM Suite also gets updated

Vantage Consulting Group lends support to the Qu4rtet open-source effort

Supply chain security—with DSCSA compliance—could be a near-term use case, says Accenture

Align Clinical CRO will streamline clinical-study data processes

The November 2018 deadlines for all-serialized product is looming

Growing emphasis on machine learning for improving data quality