Commercial Channels

Taking cues from launches so far in oncology and rheumatology, three important considerations for biosimilar marketability are outlined

Focusing on key groups will drive the greatest impact in health outcomes

The biggest areas of adjustment in patient support brought on by changes in consumer and physician behavior

AI-driven strategies for pharma brand marketing teams to help bridge the gap from data intelligence to execution

How to best plan out and implement a marketing data hub as a key tool to harnessing today’s omnichannel transformation in pharma

Outlining the key digital trends accelerated by the transformed healthcare landscape in 2021—and their impact on pharma commercialization strategies going forward

How the development of more quantitative and qualitative data around the patient can drive better-informed care decisions—and help avoid potential overstock scenarios that can deplete earnings

How pharma’s retooling of its promotional efforts in the post-pandemic era impacts sizing and targeting, two crucial foundational pieces to successful commercialization

Arthrex to receive US rights to distribute and commercialize Celularity’s placental-derived biomaterial products for orthopedics and sports medicine

A conversation with Vin Colicchio, vice president, supply chain and external manufacturing, Dr. Reddy’s Laboratories

A well-oiled, data-driven hub program is critical for stakeholders in supporting patients—and clearing a successful path for specialty therapies

A conversation with Cathy Traz, global advocacy head at Bristol Myers Squibb

Covid-19 reveals how important field reps will be to driving digital adoption

Embracing AI 2.0 and modern machine learning as foundational tools to deepening HCP engagement

Using technology to enable processes, drive cost savings, and deliver better patient outcomes

Are regulations hindering pharma innovations?

Five ways to adapt manufacturer-sponsored programs

Embracing digital channels and patient-centric strategies has been critical for commercial teams; a review of what some companies have done right

It marks the first time that two accrediting organizations with deeming authority from CMS have merged

Plan is to expand capabilities across the drug commercialization process

EnlivenHealth, formerly Population Health Solutions, targets better patient outcomes through advanced technology

'Contextual' AI blends human expertise and computer power

A modularized approach will enable pharma marketers to grow patient starts and improve adherence

Proteus Digital Health, a pioneer, crashes and burns, while EtectRx appoints a new CEO

More complex sales cycles, combined with more digitization of the sales process, calls for better engagement tools