Commercial Channels

Latest News

February 18th 2009

Developing a comprehensive pre-launch trade and distribution strategy for specialty products

By Tony Lanzone, Campbell Alliance

Establishing appropriate trade channels is crucial to the launch success of specialty pharmaceuticals

January 5th 2009

Key Account Management: A Win-Win Proposition for Pharmaceutical Companies and Their Major Customers

By Neeraj Singhal, Cegedim Dendrite

January 5th 2009

Cegedim Dendrite Tailors Software for Medical Science Liaisons

By Nick Basta

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