October 1st 2024
How can buyers maximize the value of their acquisitions?
Rethinking Pharma Commercialization Models as Healthcare Evolves
August 2nd 2022How cross-functional commercialization teams can hone their role within clinical management pathways, communicate value to all stakeholders, achieve excellence in evidence generation, and maximize the opportunities of digital technologies
Selling and Surviving in the New Pharma Landscape
June 3rd 2022Maria Whitman, global head of ZS’s pharmaceutical and biotech practice, talks about the upheaval of the pharma business model and what it means for sales reps; the current skills gap in the marketplace; and how mega-mergers could soon be back on the agenda