Commercial Channels

TrialCard and Careform get new owners

New IT platform modernizes the patient support data-gathering process

A look into the growing compliance risks associated with patient services

Patient Experience Manager promises a single view of patient interactions

$735-million acquisition adds to McKesson Specialty Health

Better accounting of sample distribution is offered

New identity stresses ‘human data science’

Also steady: the percentage of no-see doctors

Ti Force unifies access to a range of sales rep support services

New IT platform modernizes the patient support data-gathering process

S.A.M. (Sample Accountability Manager) documents physician acknowledgments

Branded as Fusion, a new IT platform is offered to improve patient hub services

Global Health and Wellness Survey tracks diagnoses, level of therapeutic treatment

‘Relationship Analytics’ uses prescriber data to map affiliations and interests

‘An unaffordable drug is 100 percent ineffective’

Kiosks sit in physicians’ offices for sample drop-offs

“Cold chain” now means cryogenic and ambient shipping, as well as the traditional 2–8° range

Commission issues interim report with numerous calls to action, while manufacturers and distributors contend with multiple DEA penalties

An estimated 64,070 deaths recorded; meanwhile, private equity flows into addiction centers

Pharma needs better internal policies to manage its increasing patient interaction

Oncology, obesity control and respiratory therapy are the first targets

Cambridge BioMarketing brings orphan-drug expertise, and Vynamic brings branding and launch services

Like traditional thinking about key opinion leaders (KOLs) in healthcare, consider the DOL as part of a marketing campaign

Big Data analytics combined with fresh formulary data

Novartis, Pfizer and Roche will run neck-and-neck for global leader spot