Commercial Channels

Service connects McKesson industry clients to PI's network of e-prescribing and EHRs

A rising flow of new, expensive therapies is transforming relationships among payers and providers. Manufacturers will have to react nimbly to the changes

J&J is the far-and-away leader in the IMS Health Social Media Engagement Index

Today's pharma marketers have the tools to refine their communication efforts to prescribers and patients

How new social health analytics tools are supercharging pharma's quest for patient insight

New service launched by WEGO Health offers rapid feedback from key opinion influencers in consumer healthcare

Multichannel marketing is high in attention, but low on execution; Docnet will be a new social media platform

Despite proven medical value, coupon and copay offset programs continue to draw fire from insurers; meanwhile, will the programs extend to ACA insureds?

Highly automated facility can process 50 million prescriptions annually for CVS Caremark's book of business

Blue Cross/Blue Shield PBM says seven steps help manage costs

While riding the same downturn as overall pharma sales-rep headcount, contract sales organizations (CSOs) have invested in IT competency and marketing services to meet client needs

Essential for approving some new products, biomarkers are becoming integrated with patient therapies

Company will provide services to manage data and terms of sales contracts

Demonstration of second-generation IKnowMed EHR; over 90 studies involve US Oncology Network researchers

Merger combines Qforma's local analytics with SkilaMederi's national perspective

Attain Med, Inc., KeySource Medical, and Top Rx now represented in HDMA leadership

Given the profound changes in the pharmaceutical commercial model, sales and marketing must deliver integrated customer experiences across channels and adapt through real-time insights

Given the profound changes in the pharmaceutical commercial model, sales and marketing must deliver integrated customer experiences across channels and adapt through real-time insights

Veeva and Cegedim roll out Windows 8 versions of their products

Cloud-based IT technologies are a natural fit for patient-support hubs

Loss of sales exclusivity to big-box stores and online pet pharmacies add to veterinarians' business woes

Health systems and community oncologists are fighting over a preferred position as care providers, while payers tighten purse strings

The accelerating adoption of electronic health records, e-prescribing and mobile technologies will change the conventions of sample distribution

Web design is tailored to tablets, with scrolling screens and 'native content' for advertisers

Site puts an emphasis on effective referrals and collaboration among physicians