Commercial Channels

As rare diseases have emerged as a market opportunity for pharma over the past several years, industry practices are beginning to stabilize

After patent expires, 'The industry has turned a corner'

Siren Interactive hires more executives, moves to downtown Chicago

Real-world data sources can provide new dimensions to marketing plans

Latest ZS AccessMonitor asks, 'Who are physicians listening to?'

True 'market access' should involve coordinated approaches to patients and their healthcare providers

The eye-popping price tag on the hepatitis C drug, from Gilead Sciences, has prompted unprecedented pushback from payers

Company also announces a 10-year agreement with Salesforce.com

Service connects McKesson industry clients to PI's network of e-prescribing and EHRs

A rising flow of new, expensive therapies is transforming relationships among payers and providers. Manufacturers will have to react nimbly to the changes

J&J is the far-and-away leader in the IMS Health Social Media Engagement Index

Today's pharma marketers have the tools to refine their communication efforts to prescribers and patients

How new social health analytics tools are supercharging pharma's quest for patient insight

New service launched by WEGO Health offers rapid feedback from key opinion influencers in consumer healthcare

Multichannel marketing is high in attention, but low on execution; Docnet will be a new social media platform

Despite proven medical value, coupon and copay offset programs continue to draw fire from insurers; meanwhile, will the programs extend to ACA insureds?

Highly automated facility can process 50 million prescriptions annually for CVS Caremark's book of business

Blue Cross/Blue Shield PBM says seven steps help manage costs

While riding the same downturn as overall pharma sales-rep headcount, contract sales organizations (CSOs) have invested in IT competency and marketing services to meet client needs