Commercial Channels

The accelerating adoption of electronic health records, e-prescribing and mobile technologies will change the conventions of sample distribution

Web design is tailored to tablets, with scrolling screens and 'native content' for advertisers

Site puts an emphasis on effective referrals and collaboration among physicians

While awaiting the effects of the Affordable Care Act on PAPs, industry and its service providers wrestle with conflicting priorities

Implementation of the Physicians Sunshine Act may require you to begin data gathering by Feb. 25, but questions remain over the law's details, from data to dollars

New report assesses the progress in adopting both of these marketing techniques

The 8,000th store opens in Los Angeles; landmarked bank building is a second Chicago flagship store

Peer-to-peer consulting and social gaming may catch physicians' attention

Visual aids, diminished for a time as a marketing and educational tool because of industry restrictions, are making a comeback

Given the accelerating growth of electronic health record (EHR) adoption, pharma marketers are hoping for a new communication channel to open up at the point of care in the physician's office

The geriatric-dominated LTC market is growing, but has unique constraints

Premier, one of the leading group purchasing organizations (GPOs), is a vital linkage point between nearly 90,000 healthcare sites in the US, and the drug, device and hospital-supply vendors that serve them. Pharmaceutical Commerce sat down with Mike Alkire, chief operating officer of the company, to hear about what's driving GPO evolution today, and how it interacts with pharma manufacturers. Here's what he had to say:

Orphan drug development and marketing have important distinct requirements for R&D, regulatory and marketing

Latest Manhattan Research market study finds little growth in social media usage; also, the rise of the 'three screen' physician

Analysis of 'pharmacy related waste' finds $408 billion in potential annual savings

The healthcare system is coming to grips with the wave of genomic diagnostics that has followed new biological therapy introductions

In-depth statistical analysis using ZS Associates and IMS Health prescriber data demonstrates the value of rep-sourced communication

A cloud-based network of marketing services providers will address the inefficiencies of current multichannel practices

Agency wins a 'campaign of the year' award from its client, Abbott Labs, for medical display

Pharma industry serves best as underwriter of healthcare providers' efforts

Pharma companies are beginning to staff up internally—in part out of dissatisfaction with the capabilities of outside marketing agencies they employ

Home infusion association gathers member data, measuring variations in business practices

PCMA study estimates additional $32 billion in added healthcare costs through 2021; coupons 'lure consumers to switch from generics to expensive brands'

Unifying a company’s approach to marketing fulfillment activities could provide innovation while delivering cost savings

Pharma marketers become adept at refining coupon and voucher programs, while technology options multiply. Meanwhile payer criticism mounts

Following FDA’s punt of regulations for social media, industry is scratching its collective head over how to utilize these channels

Electronic health-record systems (EHRs) are bringing needed drug information to the point of care for prescribers

Nearly 200 drugs now carry requirements for a risk management program, as FDA evaluates the initial follow-up reporting from manufacturers

Combining prescription and OTC purchasing patterns gives deeper insights into patient behavior