Commercial Channels

Given the profound changes in the pharmaceutical commercial model, sales and marketing must deliver integrated customer experiences across channels and adapt through real-time insights

Given the profound changes in the pharmaceutical commercial model, sales and marketing must deliver integrated customer experiences across channels and adapt through real-time insights

Veeva and Cegedim roll out Windows 8 versions of their products

Cloud-based IT technologies are a natural fit for patient-support hubs

Loss of sales exclusivity to big-box stores and online pet pharmacies add to veterinarians' business woes

Health systems and community oncologists are fighting over a preferred position as care providers, while payers tighten purse strings

The accelerating adoption of electronic health records, e-prescribing and mobile technologies will change the conventions of sample distribution

Web design is tailored to tablets, with scrolling screens and 'native content' for advertisers

Site puts an emphasis on effective referrals and collaboration among physicians

While awaiting the effects of the Affordable Care Act on PAPs, industry and its service providers wrestle with conflicting priorities

Implementation of the Physicians Sunshine Act may require you to begin data gathering by Feb. 25, but questions remain over the law's details, from data to dollars

New report assesses the progress in adopting both of these marketing techniques

The 8,000th store opens in Los Angeles; landmarked bank building is a second Chicago flagship store

Peer-to-peer consulting and social gaming may catch physicians' attention

Visual aids, diminished for a time as a marketing and educational tool because of industry restrictions, are making a comeback

Given the accelerating growth of electronic health record (EHR) adoption, pharma marketers are hoping for a new communication channel to open up at the point of care in the physician's office

The geriatric-dominated LTC market is growing, but has unique constraints

Premier, one of the leading group purchasing organizations (GPOs), is a vital linkage point between nearly 90,000 healthcare sites in the US, and the drug, device and hospital-supply vendors that serve them. Pharmaceutical Commerce sat down with Mike Alkire, chief operating officer of the company, to hear about what's driving GPO evolution today, and how it interacts with pharma manufacturers. Here's what he had to say:

Orphan drug development and marketing have important distinct requirements for R&D, regulatory and marketing

Latest Manhattan Research market study finds little growth in social media usage; also, the rise of the 'three screen' physician

Analysis of 'pharmacy related waste' finds $408 billion in potential annual savings

The healthcare system is coming to grips with the wave of genomic diagnostics that has followed new biological therapy introductions

In-depth statistical analysis using ZS Associates and IMS Health prescriber data demonstrates the value of rep-sourced communication

A cloud-based network of marketing services providers will address the inefficiencies of current multichannel practices