Commercial Channels

Medical and economic results from Diabetes Ten City Challenge show significant benefits in patient health, lower healthcare costs—and higher pharmaceutical usage

Spurred by some recent successful launches, and with hefty R&D funding commitments, the vaccine business is booming

Evaluating medicine and healthcare by their outcomes is now an NIH priority

Manufacturers have a growing number of service offerings to reach patients with adherence advice

Among sales-force automation tools, closed-loop marketing is getting attention as a better way to sell

Second annual survey solidifies understanding of consumer segments

Agenda includes healthcare marketing, communications and education

Surveys from SDI and Market Strategies International score companies on their promotional practices and business relationships

Dataset has ‘exclusive’ source, the ArcLight consortium

Program combines retail pharmacy, in-store and onsite clinics for employer health plans

Establishing appropriate trade channels is crucial to the launch success of specialty pharmaceuticals

Reorganizing a sales force into key account teams requires more planning and coordination. Access to real-time account information enhances the team effort.

The key opinion leader/MSL relationship is the target