Commercial Channels

Agenda includes healthcare marketing, communications and education

Surveys from SDI and Market Strategies International score companies on their promotional practices and business relationships

Dataset has ‘exclusive’ source, the ArcLight consortium

Program combines retail pharmacy, in-store and onsite clinics for employer health plans

Establishing appropriate trade channels is crucial to the launch success of specialty pharmaceuticals

Reorganizing a sales force into key account teams requires more planning and coordination. Access to real-time account information enhances the team effort.

The key opinion leader/MSL relationship is the target