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May 4th 2009

Will Closed-Loop Marketing Energize the Pharma Sales Process?

By Mike Faden

Among sales-force automation tools, closed-loop marketing is getting attention as a better way to sell

Deloitte Survey Finds Healthcare Consumers Want More Engagement

HCMA's 2nd Annual Meeting Comes to the East Coast

March 29th 2009

Merck Is the Best-Regarded Manufacturer Among Managed-Care Execs; Genentech Among Oncology KOLs

March 29th 2009

Moving the Dial on Patient Adherence

Wolters Kluwer Scores Prescription-Sales Data Contract From BMS

By

February 22nd 2009

Dataset has ‘exclusive’ source, the ArcLight consortium

Walgreens Builds out its Healthcare Offerings to Employers With 'Complete Care and Well-Being'

By

February 22nd 2009

Program combines retail pharmacy, in-store and onsite clinics for employer health plans

Developing a comprehensive pre-launch trade and distribution strategy for specialty products

ByTony Lanzone, Campbell Alliance

February 18th 2009

Establishing appropriate trade channels is crucial to the launch success of specialty pharmaceuticals

Key Account Management: A Win-Win Proposition for Pharmaceutical Companies and Their Major Customers

ByNeeraj Singhal, Cegedim Dendrite

January 5th 2009

Reorganizing a sales force into key account teams requires more planning and coordination. Access to real-time account information enhances the team effort.

Cegedim Dendrite Tailors Software for Medical Science Liaisons

January 5th 2009

The key opinion leader/MSL relationship is the target

Trending on Pharmaceutical Commerce

Q&A: Dr. Reddy's CEO on Generic Semaglutide and the GLP-1 Market Ahead

Wegovy Pill's UAE Debut Is a Distribution Story, Not Just a Market Entry

Pharma Pulse: 340B Uncertainty, Drug Shortages, and Wegovy's Global Debut

Cencora-Kite Agreement Signals CGT Commercialization Shift

How Pharma 3PLs Are Rethinking Their Role in Drug Commercialization